The Origin Story

In 2019, I was fast tracking the corporate ladder. Then, I abruptly walked away from it all and moved my family to a remote Mexican beach.

Here’s my story:

I’d been chasing “something” for a long time.

But no amount of success seemed to get me closer to whatever that was. I was running a race I couldn’t win.

I was promoted 7 times in 7 years, from sales rep to Managing Director at the U.S. Chamber of Commerce, the world’s largest business federation.

For 10 years as a senior sales executive overseeing national field, phone, and digital sales teams, I never missed a strategic or revenue target.

And I was being flown around the country to raise 6-and-7-figures from CEOs and board members of Fortune 1000 companies.

Around the same time, I decided to get my Executive MBA. When I graduated, I'd earned an invitation to Beta Gamma Sigma as a top 20% student at a top 5% business school.

I leveraged that to network my way into private equity, where I landed my first CEO role of a PE-backed business.

In my first 12 months we:

  • Rebuilt the executive team.
  • Modernized the sales infrastructure.
  • Launched award winning digital products.
  • Led the company to its highest month of revenue in 40+ years.

Then I got fired.

You could say the board of directors and I had a difference of opinion on the importance of corporate culture.

My wife and I already had a family vacation to Baja planned... so, we took it.

With no job, no income, and no clear plan on what was next, the Baja beaches were a great place to reflect.   

That's where I came to a conclusion I wasn't expecting:

I was tired of building other people’s dreams while I put mine hold. 

So, we made the crazy decision to extend our 3 week family vacation in Baja… indefinitely.

I walked away from the corporate grind at 38-years old and committed to figuring out how to live life on our terms.

Since then I’ve:

✔️ Generated $1 +million in revenue online.
✔️ Created consulting & coaching offers that consistently generate $70k+/mo.
✔️ Been hired by some of the top business coaches in the world, like Dan Martell, Robin Robins, and others.

And I’ve helped hundreds of other entrepreneurs & former executives replicate that same level of success - and more.

Ray in numbers

20 

 
Years in B2B Sales

 

High & low ticket. Recurring & one-time. Consultative & transactional. Field, phone, & digital sales. 

15 

 
Years Executive Leadership

 

Founder. Managing Director of a $20 million P&L. Contract CEO for investor groups.

 

30+ 

 
Businesses Scaled

 

Personally coached & consulted founders to productize, market, and scale their services.

 

12 

 
Industries & Verticals

 

Enterprises, agencies, nonprofits, private equity-backed startups, you name it.

9+ 

 
Own Ventures

 

Built and sold businesses in music promotion, remote work, ecommerce, retail and more.

$230M+ 

 
In Sales Managed

 

Overseeing and directly managing sales teams for my biggest superstar clients.

 Ray in published words

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