ABOUT RAY J GREEN

Ray and family, Coaching Program, Ray J. Green

At the age of 39, I walked away from the executive world and moved my family to a remote mexican beach To Build Something New.

This Is My Story

I was born in Japan and I’ve had the opportunity to call Asia, Europe, the United States, and now Baja California Sur in Mexico, home. My professional career has been no less diverse.

Entrepreneurship is in my blood.

I didn’t have a lemonade stand when I was growing up, but I did outsource chores to friends and kept the margin.

My first “real” business was promoting music festivals. We packed a wide range of venues with 1,000+ people and went on to start the first online DJ booking agency representing artists around the world.

The next adventure was helping my mom turn around a nearly bankrupt small town retail florist she bought. We changed the business model, made it profitable, took the business online, and she sold it to investors.

Then I joined the U.S. Chamber of Commerce, the world’s largest business federation, as an inside sales rep selling memberships and fundraising for political projects and election education.

7 promotions over 7 years later, I was Managing Director of the national small & midsize business unit overseeing a national field sales team, inside sales team, direct mail fundraising, and digital memberships. While there we:

  • Doubled revenue per sales on special fundraising projects.

  • Created multiple new 6-and-7-figure revenue channels.

  • Led the first increase in small business membership in 10+ years.

  • Reversed a longstanding downward trajectory of Inside Sales growth.

  • And built a world-class, high performing sales culture based on core values.

I went on to earn my Executive MBA from Southern Methodist University and was invited to Beta Gamma Sigma, reserved for the top 20% of students at the top 5% of business schools,

I was then recruited by investor groups to lead businesses they’d purchased. My first project was the turnaround a small business facing severe challenges with its cap-structure, organizational culture, and obsolete business model. There we were successful in building a new executive team and leading the highest month of revenue in its 40+ year history,

That’s When Everything Changed

Up to this point, I’d accomplished most of what I thought I wanted to.

Started and sold businesses. MBA with honors. Private equity operator. The CEO title. Big houses. Nice cars.

But when the dog caught the car, I realized what I thought I wanted wasn’t what I needed.

My wife, 2 sons, and I took a trip to visit friends in a small, remote Mexican town north of Cabo and never returned. Well, we did for about 30 days to pack our stuff and rent our house. And then we were back in Baja.

I didn’t have a source of income or a plan to create any, but I knew I had skills and expertise to sell and trusted I’d figure it out.

Over the course of the next several years, I freelanced as a contract executive for investor groups, did fractional sales and executive management for businesses, and started building an online presence. As a result, I’ve had the opportunity to work with superstars like Dan Martell (SaaS Academy), Robin Robins (Technology Marketing Toolkit), and others building high performance sales and marketing engines.

Drawing on all my experience, online and offline, I founded Repeatable Revenue to help other entrepreneurs and founders of service businesses:

  • Build and scale their business to $1+ million.

  • Remove themselves from the process after that.

  • Then scale to $10+ million with repeatable sales & marketing.

Want me to help you build your business?

RAY IN NUMBERS

15

Years sales management

Founder. Managing Director of a $20 million P&L. Contract CEO for investor groups. Sales manager, director, Vice President, and executive.

9+

Own Ventures

Built and sold businesses in music promotion, remote work, ecommerce, retail and more.

55+

Businesses Scaled

Personally coached & consulted founders to productize, market, and scale their services through my Accelerator program.

240M+

In Sales Managed

Overseeing and directly managing sales teams for my biggest superstar clients.

20

Years in B2B Sales

High & low ticket. Recurring & one-time. Consultative & transactional. Field, phone, & digital sales. 

12

Industries & Verticals

Enterprises, agencies, nonprofits, private equity-backed startups, you name it.