Culture has to be changed, not faked

Dec 04, 2020

Allowing toxic cultures to persist in a sales organization is disappointing.

Pretending the culture is something else is frustrating.

Marketing it as something else for recruiting is infuriating.

Some sales organizations spend more time trying to make their culture SOUND good...

Than they do taking actions to create a legitimately great place to work.

Core values, ping pong tables, and fancy videos of the CEO referencing cutlure may help recruit some great people...

But without respect, healthy communication, engagement, empowerment, fairness, professional development, growth opportunities, teamwork, collaboration, authenticity...

You won't keep them very long.

And you'll do more damage having misled people.

If your culture doesn't stand up to your competition...

Change it.

Don't fake it.


I’m on a mission to help 10,000 Solopreneurs & Executive Freelancers discover and enjoy a new lifestyle by creating income they deserve from wherever they choose doing work they love.

For a limited time, I'm offering a free audit of your client acquisition system and will personally help you clarify what’s working, what isn’t, and what to focus on right now to start winning your best clients - on demand.

Apply for a free Strategy Audit now.
Apply Now