Don’t be a big, dumb robot

Jan 29, 2021

We got a call from our bank about a wire this week:

“Hmm, Mrs. Green. I don’t actually know why I called.”

Okaaay. Good talk.

The lesson I take from this:

Don’t let your quest for efficiency and scale come at the expense of:

  • Customer experience.

  • Human touch.

  • Your brand being a big, dumb robot.



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