Surface level solutions do not solve core problems

Sep 12, 2020

You can’t solve systemic problems…

With surface level solutions.

  • A ping pong table doesn’t fix a toxic culture.

  • A new logo doesn’t repair a damaged brand.

  • A CRM doesn’t fix the lack of process.

  • A suggestion box doesn’t fix poor engagement.

It’s easy to treat the symptom.

Or avoid going deep.

But surface level solutions have a way of coming back...

over and over and over.

Like Whac-a-Mole.

If you want to abolish a problem for good…

You have to address it at the root level.

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