The 6 things to consider when the sales are stuckDec 09, 2020
When sales are stuck in an organization, I look at 6 things:
1. Value Proposition
Have you justified being in business with a strong value proposition.
How effective are the marketing practices you are using to create awareness and attract customers to your business.
How effective are the sales practices and processes you are using to turn prospects into sales.
How are you keeping customers, or multiplying them through referrals.
What is the environment of your organization and how does it affect both the team and customer success.
Is everyone clear on the direction you are supposed to be headed.
I call this an organization's Growth System.
The different parts that - together - drive growth.
“Fixing sales” is very often a function of fixing something else.
Or fixing how they work together.
The right Rx requires the right diagnosis.
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