What got sales “here,” won’t get them “there”
Feb 12, 2021
3 things we often find in audits after we hear:
“What got our sales here, won’t get them there”
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Target market is a broad audience, like “small businesses.”
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Not truly understanding the benefits from the customer’s standpoint.
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“Us” focused outreach that only talks about what you offer, rather than what they get.
And all three are related.
There are a few good places to start at when you want repeatable growth.
Really - REALLY - understanding your audience is certainly one.
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