What’s your growth philosophy?

Feb 01, 2021

Growth tactics is all about your sales & marketing "philosophy."

Here are 8 opinions I have that make up part of mine.

  1. Sales is not an efficient or effective marketing channel.

  2. Customer centric sales & marketing practices win the day.

  3. Systems thinking is at the core of sales & marketing alignment.

  4. The most important growth skill you can learn is intelligent testing.

  5. Sales teams and marketing data are R&D channels.

  6. Every customer you keep is one less you have to create.

  7. Creating value is the first step in earning a sale.

  8. Organizational culture is the best long-term investment you can make.

These make up part of my philosophy.

What are some examples that contribute to yours?



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