Open for business

I started my professional journey as an entrepreneur and have maintained a passion for entrepreneurship throughout my career. For those that know me, it will not come as a surprise to learn that after a great deal of thought (and input), I am very excited to announce that the next professional step for me is to go into business for myself.

As of today, RJG Consulting, LLC is open for business, and I will serve as Ameliorator. 

Did you Google it? This title has a story, for another time. 

Over the years I’ve had the opportunity to take on some pretty unique professional challenges. Fortunately this has allowed me to learn what I excel at and what I enjoy doing. As many of you that have worked with me know, this tends to be:

  • Innovating sales models and channels

  • Driving rapid organizational change

  • Designing productive cultures

  • Building bad-ass management and sales teams

This is where I do my best work and have the most fun. So, this will be what I focus on as a consultant. I will, of course, continue to leverage the incredible relationships I’ve built over the years to ensure clients get maximum value. This is why I have a page for partners on my site: Just some of the people I will undoubtedly call on for help.    

I’m excited about building something new (again) and I'm aware that all new ventures present risk. I appreciate all of you that have encouraged me to take that risk, which was not an easy decision, particularly given some of the great opportunities I've been presented with. 

As Tim Ferriss says, “Life punishes the vague wish and rewards the specific ask.” So, here are two specific asks: 

  1. If you lead an organization or company that is in need of:

    Sales model innovation 
    Rapid organizational change
    Higher performing management or sales teams
    Culture redesign or a morale boost

    Consider letting me take a look at the patient to offer a diagnosis. 

  2. Please sign up for the newsletter at the bottom of this page. I’ll be collaborating on some great content in coming months that I trust will be entertaining and helpful for any organization looking for amelioration. Oh, and ‘secret time’... it also helps me stay on your radar so that if you have a scenario from #1 arise, I’m right there in your inbox. 

I appreciate everyone that has helped me reach this conclusion and all the input many of you have offered as I assessed the various options that came my way. I'm very excited to set out and begin building something really great from the ground up alongside some great people. 

Get back up

Like any calculated risk taker, I’ve suffered a fair share of setbacks in my personal and professional life.

Each one offers something to learn from, but they still suck. Like anyone else, I’m prone to embarrassment and vulnerability when the cards don’t fall the way I intended and a loss is there for everyone to see.

Everyone experiences this. So, what do you do?

Well, one of my prior bosses succinctly told me, “Get the fuck back up and get back on the field.” That’s one way to put it.


Here is another: This famous painting depicts a boxing match between Jack Dempsey and Luis Firpo in 1923 and hangs in the Whitney Museum of Art.

Falling through the ropes is a bit what it feels like when you’re experiencing a setback or a loss.

Funny thing, though. The man falling through the ropes is Dempsey, the man that inspired Mike Tyson to fight, reigned as world heavyweight champ from 1919 to 1926, and has been ranked one of the greatest fighters and punchers of all time.

And he came back to knock Firpo out shortly after this fall.

A replica of this painting has hung in one of my offices for many years, and every time I feel like I’m getting my ass kicked, I am reminded to simply get back up and get back to work.

At least whatever setback I’m having isn’t going to hang in a museum forever.

It only seems fair to see what happens when Dempsey got back up in this video.

The discomfort of fear

One of my mentors once told me that if I finish my career with a 4.0, I wasn’t taking enough risks. She also told me that I wasn’t growing if I wasn’t uncomfortable. This latter point is true for both individuals and organizations alike. This concept has always resonated with me, as have these quotes on the subject. Hopefully you glean something from them as well.

"Every time we choose safety, we reinforce fear. When we try to avoid the discomfort that we call fear, our world grows smaller and smaller."
— Cheri Huber in The Fear Book

"Security is mostly a superstition. It does not exist in nature, nor do children as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing."
— Helen Keller

What's the worst that could happen?

The next time you're overrun with anxiety about something that could go terribly wrong, don't try to reassure yourself that everything is going to be ok. 

First of all, it's not going to make you feel better. Positive visualization doesn't work all that well. If it did, we would all just positively visualize away our fear of public speaking. 

Secondly, everything may not actually be ok. If your anxiety is the result of a speech you'll soon be giving to a large audience, a lot could go wrong. Your slide deck may not work. You could misspeak. You could forget words. You could trip and fall into the audience. 

When you try to reassure yourself that everything is going to be ok, you're lying to yourself. You can't possibly know everything is going to be ok, and deep down, you know that. Hence the anxiety you can't quite shake. 

Instead of trying to visualize the best case scenario, or convince yourself that everything is going to be ok, consider leaning into the uncertainty by asking, "What's the worst that could happen?" Then be honest with yourself. What is the worst that could actually happen? 

If you're terrified about a public speech you'll soon be giving, consider the worst case scenario and think about it in very vivid detail. You could forget your words and be left standing in front of the audience, frozen both in mind and body, sweating profusely. Then consider that possibility all the way through. What would happen then? You may, in utter embarrassment, run off the stage. Some people (read: assholes) may actually have a few laughs at your expense. Someone may catch it on video and share it on Facebook. Maybe the video goes viral and you're branded with the terrible experience for a long time. It wouldn't feel great, but life would go on, just as it has for others in similar situations. Some time far, far in the future, the video on Facebook may actually make you laugh. 

This approach of embracing negative visualization dates back thousands of years. It was referred to as "the premeditation of evils" by Stoics. It works because the specificity of the visualization strips the future of its uncertainty, and uncertainty fuels anxiety. It also works because, unlike positive visualization, it doesn't require the future event you're worried about to go ok for everything to actually be ok.  

With practice, this technique works incredibly well for any event in your life causing you angst, large and small. Nervous about not making a deadline on a project? Afraid of losing your job? Waiting on cancer test results of a loved one? Visualizing the worst case scenario prepares you and your mind for what could actually happen, which is particularly important if any part of your fear could actually happen. Positive visualization does no such good, meaning when something bad actually happens, you are left emotionally and intellectually unprepared, which makes matters worse. 

So ask yourself, "What's the worst that could happen?" 

Some additional, more in-depth resources on this to help get your started: 

The Antidote, by Oliver Burkeman

The Power of Negative Thinking, by Oliver Burkeman

The Obstacle is the Way, by Ryan Holiday

The Surprising Value of Negative Thinking, by Ryan Holiday

The Practicality of Pessimism, by Tim Ferriss

The white polar bear

Try not to think about a white polar bear. 

No, actually try it. For a full minute, try not to think about a white polar bear. 

How'd it go?

Generally speaking, if you try not to think about a white polar bear, the one thing you're going to think about is... a white polar bear. It's called ironic process theory, and it was introduced to me in The Antidote, Oliver Burkeman's book about happiness for people who can't stand positive thinking. The polar bear exercise originates from Fyodor Dostoevsky's 1863 account of his travels in Western Europe and was popularized by Harvard University's Daniel Wegner. 

The white polar bear thought experiment teaches us a lot about thought suppression. Namely, that it doesn't work. Some research even suggests that it could be counter-productive. This highlights one of the problems with using "positive thinking" to achieve so-called happiness. Positive thinking that requires the suppression of negative thoughts is doomed to fail because suppressing thoughts, be them negative or about white polar bears, doesn't work

Two effective alternatives to thought suppression are fairly counterintuitive, but surprisingly effective.

One is to simply embrace the thought you're trying to avoid. Fully embrace it and spend a specified amount of time thinking about nothing but that white polar bear. It's a technique known as "exposure" and confronting the thoughts you're trying to avoid tends to be a relatively effective way of getting more control over your thoughts. 

A second approach is to distract yourself. It's easier said than done, but if you're trying to not think about a white polar bear, try thinking about a red Volkswagen or going to a CrossFit class instead. Distraction, through thought and/or action, serves to proactively refocus the mind on something, which research (and experience) suggests is more effective than trying to actively not focus on something. Which makes sense given that the very act of forcing a particular thought out of your mind requires some awareness of that thought to begin with. 

More on this and other techniques can be read about in one of my favorite books of all time, The Antidote, which I routinely reference. Sometimes multiple times in one post. 


This post is part of my #BestAdvice blog series, which is a personal project of mine to document the best advice I come across in a retrievable manner. Read more about it here

A single thought

As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives.

- Wilfred Arlan Peterson, The Art of Living, Day by Day: Three Hundred and Sixty-five Thoughts, Ideas, Ideals, Experiences, Adventures, Inspirations, to Enrich Your Life

Love this quote, which is often misattributed to Henry D. Thoreau. It speaks to the importance of perseverance and patience, both in action and in thought. A single day of meditation has no more impact on the mind than a single day in the gym does on the body. That's not to say it does no good. But to make a deep, significant impact with lasting gains, we have to make the effort consistently and continuously.