My answer on Quora to, "What are some good ways to sell one's soul?"

Originally answered on Quora here.

What are some good ways to sell one’s soul?

I can’t say I’ve structured a system for a sale like this before, but fundamentally I think this not unlike any other sale.

We first need to define the value proposition. What exactly are you selling? What value does it have to the buyer? I understand the benefit to you in selling your soul - you get cash you get to use indiscriminately (because you have no soul). But what does the buyer get in return? If we can't define that, chances are we're going to have a tough time selling it or we're going to need to discount it steeply. And who wants to sell their soul at "Blue Light Special" rates? So, this comes first.

Once we've clearly defined what your value proposition is, I think we look at who our target market is. Who exactly wants to buy your soul? I don't know much about your soul right now, but the market for it varies depending on your life experience. The market for a soul that's been volunteering to help children in need is vastly different than the market for one that's been selling them illegal drugs. I won’t ask here where you are on this spectrum here, but may want to start taking inventory of the “features.”

Now we need to undergo an exercise to determine price. This is also why the first two steps are necessary. We can't get Ferrari prices with with a scooter product. With some more detail on value prop and our buyer, we can set a reasonable price range. Keep in mind, the price has nothing to do with your needs. Sure, you want to sell your soul to [pay off debt, pay off a bookie, pay off your sick mother's home], but the buyer doesn't care. Price follows value.

  • One side note on price, I'd recommend looking at some different models here. For example, there's no requirement to sell your soul outright. I'm a big fan of recurring revenue, so perhaps we can evaluate some monthly rates that, if canceled, allow you to get your soul back and keep the cash up to that point.

We'll determine that and now we're ready to market. Where do our buyer's hang out? Obviously, the exercises up this point will have a big impact here as well. One set of buyer demographics brings us to Neiman Marcus as a channel, the other to Pawn Stars. I don't know what kind of life you've lived up to this point, but we have plenty of latitude to find the right channel to create awareness. But this is where we start the lead generation process.

Then we'll get busy working these leads and convert to a sale. Converting this sale is unique because it's a one-off, so there isn't any need for scalability. With that in mind, I can offer up one of my sales superstars to broker the deal, but it won't be cheap. We're looking at 20-35% of the transaction value, but you don't want to trust this to just anyone.

Once the deal gets done, we'll have to assess logistics, namely delivery and support. I can’t help here - I’m not an “ops guy” but I do have people on my team that can. It's probably worth some time to assess what kind of assurance we are offering the buyer. Does this come with a 30 day money back guarantee? Do we have to support this with a warranty (also an up-sell opportunity)? And so on.

So, when it's all said and done, the sales system I use with other clients works pretty well here: define value prop, determine target market, establish price points, raise awareness with marketing, convert to customer, support & retain.

And if this is out of place, apologies in advance, but I'd actually offer to create this system for you pro bono. From my standpoint, if we can make this work, there's a pretty large market for me to get into. Hell, there may even be a side market for soul trading now that I think about it. (That may tell you about my soul.) If you're ready to pull the trigger, just let me know.

For more information please visit


Get back up

Like any calculated risk taker, I’ve suffered a fair share of setbacks in my personal and professional life.

Each one offers something to learn from, but they still suck. Like anyone else, I’m prone to embarrassment and vulnerability when the cards don’t fall the way I intended and a loss is there for everyone to see.

Everyone experiences this. So, what do you do?

Well, one of my prior bosses succinctly told me, “Get the fuck back up and get back on the field.” That’s one way to put it.


Here is another: This famous painting depicts a boxing match between Jack Dempsey and Luis Firpo in 1923 and hangs in the Whitney Museum of Art.

Falling through the ropes is a bit what it feels like when you’re experiencing a setback or a loss.

Funny thing, though. The man falling through the ropes is Dempsey, the man that inspired Mike Tyson to fight, reigned as world heavyweight champ from 1919 to 1926, and has been ranked one of the greatest fighters and punchers of all time.

And he came back to knock Firpo out shortly after this fall.

A replica of this painting has hung in one of my offices for many years, and every time I feel like I’m getting my ass kicked, I am reminded to simply get back up and get back to work.

At least whatever setback I’m having isn’t going to hang in a museum forever.

It only seems fair to see what happens when Dempsey got back up in this video.

The discomfort of fear

One of my mentors once told me that if I finish my career with a 4.0, I wasn’t taking enough risks. She also told me that I wasn’t growing if I wasn’t uncomfortable. This latter point is true for both individuals and organizations alike. This concept has always resonated with me, as have these quotes on the subject. Hopefully you glean something from them as well.

"Every time we choose safety, we reinforce fear. When we try to avoid the discomfort that we call fear, our world grows smaller and smaller."
— Cheri Huber in The Fear Book

"Security is mostly a superstition. It does not exist in nature, nor do children as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing."
— Helen Keller

What's the worst that could happen?

The next time you're overrun with anxiety about something that could go terribly wrong, don't try to reassure yourself that everything is going to be ok. 

First of all, it's not going to make you feel better. Positive visualization doesn't work all that well. If it did, we would all just positively visualize away our fear of public speaking. 

Secondly, everything may not actually be ok. If your anxiety is the result of a speech you'll soon be giving to a large audience, a lot could go wrong. Your slide deck may not work. You could misspeak. You could forget words. You could trip and fall into the audience. 

When you try to reassure yourself that everything is going to be ok, you're lying to yourself. You can't possibly know everything is going to be ok, and deep down, you know that. Hence the anxiety you can't quite shake. 

Instead of trying to visualize the best case scenario, or convince yourself that everything is going to be ok, consider leaning into the uncertainty by asking, "What's the worst that could happen?" Then be honest with yourself. What is the worst that could actually happen? 

If you're terrified about a public speech you'll soon be giving, consider the worst case scenario and think about it in very vivid detail. You could forget your words and be left standing in front of the audience, frozen both in mind and body, sweating profusely. Then consider that possibility all the way through. What would happen then? You may, in utter embarrassment, run off the stage. Some people (read: assholes) may actually have a few laughs at your expense. Someone may catch it on video and share it on Facebook. Maybe the video goes viral and you're branded with the terrible experience for a long time. It wouldn't feel great, but life would go on, just as it has for others in similar situations. Some time far, far in the future, the video on Facebook may actually make you laugh. 

This approach of embracing negative visualization dates back thousands of years. It was referred to as "the premeditation of evils" by Stoics. It works because the specificity of the visualization strips the future of its uncertainty, and uncertainty fuels anxiety. It also works because, unlike positive visualization, it doesn't require the future event you're worried about to go ok for everything to actually be ok.  

With practice, this technique works incredibly well for any event in your life causing you angst, large and small. Nervous about not making a deadline on a project? Afraid of losing your job? Waiting on cancer test results of a loved one? Visualizing the worst case scenario prepares you and your mind for what could actually happen, which is particularly important if any part of your fear could actually happen. Positive visualization does no such good, meaning when something bad actually happens, you are left emotionally and intellectually unprepared, which makes matters worse. 

So ask yourself, "What's the worst that could happen?" 

Some additional, more in-depth resources on this to help get your started: 

The Antidote, by Oliver Burkeman

The Power of Negative Thinking, by Oliver Burkeman

The Obstacle is the Way, by Ryan Holiday

The Surprising Value of Negative Thinking, by Ryan Holiday

The Practicality of Pessimism, by Tim Ferriss

The white polar bear

Try not to think about a white polar bear. 

No, actually try it. For a full minute, try not to think about a white polar bear. 

How'd it go?

Generally speaking, if you try not to think about a white polar bear, the one thing you're going to think about is... a white polar bear. It's called ironic process theory, and it was introduced to me in The Antidote, Oliver Burkeman's book about happiness for people who can't stand positive thinking. The polar bear exercise originates from Fyodor Dostoevsky's 1863 account of his travels in Western Europe and was popularized by Harvard University's Daniel Wegner. 

The white polar bear thought experiment teaches us a lot about thought suppression. Namely, that it doesn't work. Some research even suggests that it could be counter-productive. This highlights one of the problems with using "positive thinking" to achieve so-called happiness. Positive thinking that requires the suppression of negative thoughts is doomed to fail because suppressing thoughts, be them negative or about white polar bears, doesn't work

Two effective alternatives to thought suppression are fairly counterintuitive, but surprisingly effective.

One is to simply embrace the thought you're trying to avoid. Fully embrace it and spend a specified amount of time thinking about nothing but that white polar bear. It's a technique known as "exposure" and confronting the thoughts you're trying to avoid tends to be a relatively effective way of getting more control over your thoughts. 

A second approach is to distract yourself. It's easier said than done, but if you're trying to not think about a white polar bear, try thinking about a red Volkswagen or going to a CrossFit class instead. Distraction, through thought and/or action, serves to proactively refocus the mind on something, which research (and experience) suggests is more effective than trying to actively not focus on something. Which makes sense given that the very act of forcing a particular thought out of your mind requires some awareness of that thought to begin with. 

More on this and other techniques can be read about in one of my favorite books of all time, The Antidote, which I routinely reference. Sometimes multiple times in one post. 


This post is part of my #BestAdvice blog series, which is a personal project of mine to document the best advice I come across in a retrievable manner. Read more about it here

A single thought

As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives.

- Wilfred Arlan Peterson, The Art of Living, Day by Day: Three Hundred and Sixty-five Thoughts, Ideas, Ideals, Experiences, Adventures, Inspirations, to Enrich Your Life

Love this quote, which is often misattributed to Henry D. Thoreau. It speaks to the importance of perseverance and patience, both in action and in thought. A single day of meditation has no more impact on the mind than a single day in the gym does on the body. That's not to say it does no good. But to make a deep, significant impact with lasting gains, we have to make the effort consistently and continuously.