Playbooks Gone Wild I Ray J. Green

Season #2 Episode #4

Playbooks are all the buzz in sales, marketing, and business in general. But what exactly are they? Why do we create them? And what makes them effective (or suck)? 

In this show, Ray breaks down some of the key reasons you need playbooks to improve execution and performance with your team as well as some of the most common mistakes when creating them. 

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