Sometimes your job is to let it burn
Leadership’s job is not putting out fires.
Leadership’s job is to look at the resources.
Look at the assets.
Look at the mission.
And most of the time, say:
“Let it burn.”
Which is almost always controversial.
And that’s why it’s difficult to do.
But if you aren’t selecting priorities, you aren’t managing effectively.
And if you’re trying to do it all, you rarely get anything done well.
As Michael Porter said:
“The essence of strategy is choosing what not to do.”
Bob Perkins, COO of Britepool and former C-Suite marketing executive of household names such as Playboy, Pizza Hut, Calvin Klein, and others, shares this and a lot more on our podcast, Sales Leadership Foundations.