Getting to the root of the problem is the only way to find an effective solution

In an Inside Sales division... how did we:
- Double revenue per sale.
- Reverse a 10-year decline in revenue.
- 33x customer engagement.
- Hit sales numbers for 10+ years in a row.
- Eliminate virtually ALL unwanted attrition.

We took the long view on things and focused on the roots:

The CULTURE.

We saw the numbers.

But we knew those were symptoms of something else:

A division that lost its purpose.

And a team that was completely disengaged.

We redefined the purpose and created values to support it.

We identified the people that supported that vision.

As well as who didn’t, and addressed it.

We restructured processes to support the values.

And managed to those values - militantly.

Values trumped everything in that sales division.

And for a few months during transition…

Sales took a hit.

After those few months…

Sales took off.

If you want sustainable solutions to boost sales…

You have to get to the root of the problem.