If something is easy, anticipate challenges

“Here’s a rule to live by for business and life.

If something is easy for you to do, it’s just as easy for everyone else.

People like to do easy things.

But easy things rarely get results.

Why?

Because everyone else is doing them!"

- Austin Belcak

Austin shared this last week in the context of pressing "Easy Apply" on LinkedIn.

Makes complete sense.

It also applies to the metaphorical "Easy Apply" in business....

If your...
- New business
- New product
- New strategy

...Is easy, then anticipate:
- A LOT of competition
- Price wars
- Races to the bottom on margin

If it's easy, be skeptical.