Value proposition has to be clearly defined at the top

One thing CEOs can do to help their sales teams right now:

Invest the time into clearly defining the value proposition.

Far too often businesses rely on salespeople to figure it out.

And many sales professionals will.

But they shouldn't have to.

And it shouldn't vary from person to person in the business.

The value proposition should be clear at the organizational level.

If it isn't, it will never be clear to the customer.

Or consistently presented across sales & marketing.

And when it's clearly defined at the top...

The sales professionals can focus on:

- Refining the message.
- Using the best tools for the job.
- Creating the right processes to maximize results.
- Building the best team to execute all those things.

Not figuring out what the hell they are selling.