To solve the problem, it is essential to understand it first

Diagnosing problems is an art.

As entrepreneurs, we want solutions - FAST.

Then feel like we're playing whac-a-mole solving it again.

Solutions are only as good as the diagnosis.

As Einstein said:

“If I had an hour to solve a problem,
I'd spend 55 minutes thinking about the problem,
and five minutes thinking about solutions.”

If you want to really solve a problem...

And solve it ONCE...

Taking the time to really understand it makes all the difference.

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The journey is the destination

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Our operating principles, defined.