What’s your growth philosophy?
Growth tactics is all about your sales & marketing "philosophy."
Here are 8 opinions I have that make up part of mine.
Sales is not an efficient or effective marketing channel.
Customer centric sales & marketing practices win the day.
Systems thinking is at the core of sales & marketing alignment.
The most important growth skill you can learn is intelligent testing.
Sales teams and marketing data are R&D channels.
Every customer you keep is one less you have to create.
Creating value is the first step in earning a sale.
Organizational culture is the best long-term investment you can make.
These make up part of my philosophy.
What are some examples that contribute to yours?
