As the new normal unfolds, one question we won't stop asking anytime soon is, "What is essential?"

Governments are asking it today. So are your customers and competitors.

What does this mean for your business?

If you’ve ever tried fixing your car while driving it, you know it’s easier to make changes when you aren’t in motion. That’s true of changes to your car and it’s true of changes to your business. Which is why right now is a great opportunity for many businesses to pivot. Here’s how to start your pivot.

I was hired by someone this past weekend who inspired me to share his mindset because I think it could be helpful for other entrepreneurs and businesses.

What was his mindset?

One of the most impactful principles in mitigating the net effect of the COIVD-19 virus is the same principle affecting growth in your business: leverage points.

What does this mean for your business?