Newsletter Archive
[Forbes] Six steps to an effective small business transformation.
You’re tired of the negativity, office politics, revolving doors or teams not playing well with each other. I’ve been there.
Check out my Forbes article with the six steps I recommend taking to lead a transformation to your culture that sticks.
Look for the problem behind the problem
The vast majority of the time I work with businesses, the original problem described is really a symptom of the actual problem.
The devil is in the execution details
Having tried something before that didn't work, doesn't necessarily mean it was the wrong thing to do. Maybe it was executed badly.
Reciprocity as a great principle in marketing
Content isn’t “free” if it requires an email. The email is the currency. Gating content doesn't use an important principle: reciprocity.
The journey is the destination
Improvement isn't a destination, it's a journey. Whether you are improving yourself, or your business, you never quite "arrive."
To solve the problem, it is essential to understand it first
Diagnosing problems is an art. As entrepreneurs, we want solutions fast. Then feel like we're playing whac-a-mole solving it again.
Our operating principles, defined.
If you’ve worked with me for just about any period of time, you know how important organizational culture is to me. As such, we took initiative to create a culture at Ray J. Green & Company be design, not default.
The 5 things that are the real drivers of change in sales
"Fixing sales" often has nothing to do with the sales department. Driving more sales is very often a matter of these things.
Change is not a guarantee for success
Just because something is old, doesn't mean change it. Just because something is new, doesn't make it better.
Do less but do it better
All of Apple’s products fit on a single table. If they can’t do it all, neither can you.
The 8 things that indicate that your sales practices need updating
Often, businesses have a hard time identifying whether change is needed. Here are 8 things which indicate that sales practices have to be updated.
The 6 signs your strategy is doomed to fail
Former P&G CEO AG Lafley highlighted these 6 signs in his book Playing to Win. If they sound familiar, you may have a problematic strategy.
Leadership is about owning your actions
Leadership is a mindset, not a position or circumstance. And ownership of our actions is a good place to start. Tough conversations - easy life.
The benefits and drawbacks of having a bias for action
I was recently told that a strength of mine was: “…a stronger bias for action than anyone I’ve met.” Interesting. That also happens to be my biggest weakness.
7 Stoic quotes to make you a better entrepreneur.
Few things have affected my life, both personally and professionally, as immensely as studying and practicing Stoicism - as best I can. Here are 7 quotes that helped me improve as an entrepreneur.
Enjoy the journey, not just the destination
Delayed gratification obviously has its place. But taken to the extreme, it’s unhealthy.
Why does culture matter?
"Culture" seems like an ambiguous term to a lot of people. How do you measure it? Or the "value" of it? Or ROI? It's hard to pin down and quantify, until you've accomplished these things.
Competitive salespeople don’t always compete.
When I was 11 years old, I placed third in an international Kyokushin karate tournament. And I cried. People compete for different reasons.
Leadership is a choice
“But I’m not a leader, I’m just an [SDR. Admin, etc.]. ”You don’t need a rank to be a leader.
A title does not make a you a great leader
We really want that "manager," "VP" or "C-O" title. But one thing often surprises us when we get it: people don't instantly start doing what you want when you get it.